The Traveler Audience

Passenger travelling in polaris

The traveler audience

Travelers’ unique value

Travelers don’t have a typical mindset ― that’s what makes them a valuable audience. They’re spending hours in airports or in front of screens. They’re eager to spend. And they’re seeking new experiences and products whether they’re in the airport, at 35,000 feet in the air or back home.

820 million

passengers on domestic flights in the U.S. in 2023

>25%

of annual income will be spent on travel across all generations

40%

of U.S. survey respondents plan to travel more next year

Deep engagement

Interact with travelers who are receptive to messaging while they’re spending time in the airport and on planes.

75%

of travelers spend more than one hour in the airport before boarding

50%

of flyers are more likely to shop in person or online while in the airport

2x

more likely for business travelers to make a purchase after seeing an airport ad

Two travelers smiling at a inflight entertainment screen on their plane.

Personalized experiences

Curate unforgettable brand activations inflight and on the ground.

Silhouette of a traveler with a view of a United plane out the window.

Loyalty program

Reach unique segments of MileagePlus™ members with exclusive events or brand activations.

Two travelers drinking and talking in an airport club.

Airport, club lounge and inflight

Integrate your brand in the airport and club lounges, inflight experiences and end-to-end travel journeys.

A Therabody amenity kit next to a United Polaris business class seat.

Co-marketing and brand integrations

Integrate your products within the journey and drive marketing initiatives that connect with traveler audiences.

Brand opportunities

No matter your industry or your ideal audience, you can reach exactly the right customer for your business by leveraging United’s scale.

Travel brands

Engage with 42 million MileagePlus members during their journey.

Non-travel brands

Connect with a valuable audience during hours of uninterrupted travel time.

B2B brands

Get in front of millions of business travelers and decision-makers.

A United plane flying above mountains.

Case study: Televisa Univision

Onsite and offsite placements effectively reached and engaged Spanish-speaking audiences

12%click-to-download
conversion rate
Kinective Media℠ is part of a traveler commerce platform offered by United Airlines.Kinective Media LinkedIn