An aerial photo of a beach with 4, 30 foot yachts anchored very close to shore.

Case studies

Driving high-value winter bookings for the Cayman Islands

The Cayman Islands partnered with Kinective Media to capture winter travelers during a slower booking season. By combining United’s first-party audience insights with a cross-channel strategy spanning pre-departure, airport, and inflight touchpoints, the campaign drove measurable impact and sustained travel demand.

Tropical beach with turquoise waters and a wooden dock extending into the ocean

Proof in motionProof in motion

9k+

bookings attributed to travelers who saw the campaign and later booked with United

13x

return on ad spend, powered by closed-loop measurement

6 days

average length of stay with 2+ travelers per booking

Campaign journey

Hand holding a cellphone with a Cayman Island ad on the screen.

Pre-departure

Targeted travelers through personalized United emails, United.com, and app placements.

Photo of an airport lounge showing comfortable seats and tables.

At the airport

Extended visibility in United Club™ locations, engaging travelers during key dwell time.

Man sitting on a plane, watching the seat back monitor

During the flight

Inspired bookings with destination storytelling featured in Seatback inflight entertainment.

Success factors

By leveraging United's proprietary data and a seamless multi-channel approach, the Cayman Islands were able to connect with high-value travelers at every stage of the journey. Closed-loop measurement and expert campaign support ensured performance was both measurable and impactful.

Serene beach coastline with gentle waves and clear sky

What our partners say

“As a forward-thinking destination, we are always seeking new and innovative ways to reach our target audience. Kinective Media allowed us to harness United's data and diverse media channels to engage high-value travelers, leading to strong bookings.”

- Rosa Harris Director of Tourism, Cayman Islands