Case studies
TelevisaUnivision connects cultures through travel
Kinective Media by United Airlines partnered with TelevisaUnivision to build awareness and engagement for ViX, its global Spanish-language streaming platform. By connecting with travelers across United’s ecosystem—from booking to arrival—the campaign reached audiences interested in Spanish-language content and successfully drove engagement and new subscriptions.
Through targeted offsite channels and contextual in-flight placements, the campaign effectively reached Spanish-speaking travelers, turning awareness into measurable engagement.
Through targeted offsite channels and contextual in-flight placements, the campaign effectively reached Spanish-speaking travelers, turning awareness into measurable engagement.
The campaign leveraged United's rich data ecosystem and connected traveler journey to deliver highly relevant messaging:
- Custom-built audiences powered by United MileagePlus® insights
- Multi-touchpoint storytelling across physical and digital channels
- Engaged Spanish-speaking travelers in a high-attention environment
Journey touchpoints
Before departure
Personalized placements within the United mobile app inspired discovery
At the gate
Dynamic content displays built anticipation during dwell time.
In flight
Seatback screens delivered immersive entertainment experiences with ViX.
What our partners say
Gaining access to a premium, attentive audience unlocks new ways of connecting with Spanish-speakers through Kinective Media by United Airlines. TelevisaUnivision is excited to partner with United to reach incremental consumers during all points of travel, and beyond.
— Seema Patel, SVP, Data Enterprise, TelevisaUnivision
