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In-flight commerce is taking off, fueled by data and connectivity
Beet.TV Flight to Cannes Series, 2025
Richard Nunn
CEO, United Airlines MileagePlus
We’re rethinking the travel experience through Kinective Media, transforming every journey into a seamless, shoppable experience. By leveraging travel data and moving beyond traditional advertising, we connect with passengers in meaningful ways across verticals–from luxury and finance to CPG and automotive. Our reach continues to grow through partnerships, including a new collaboration with JetBlue, extending our media capabilities to more audiences in the U.S. and abroad. With known passenger identities and longer dwell times in the air, we create highly addressable environments where brands can engage more deeply. And with the rollout of Starlink satellite internet, faster and more reliable connectivity unlocks new possibilities–allowing passengers to stream, shop, and interact with media in ways never before possible. The result: richer traveler journeys and measurable impact for brands, from discovery to purchase.
