News & views

Cara Lewis

Chief Investment & Activation Officer, dentsu international

Cara Lewis, Chief Investment Officer at dentsu, shares how travel is emerging as one of the most powerful environments for commerce media. With United Airlines’ connected fleet and Kinective Media’s first-party data, every traveler touchpoint becomes an opportunity for brands to connect in meaningful, measurable ways.  From curated entertainment partnerships to seamless retail experiences, the collaboration between Kinective Media and dentsu is redefining what it means to engage travelers—turning everyday journeys into shoppable moments that inspire action both in the air and beyond.