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Travel commerce takes flight with personalized data
Beet.TV Flight to Cannes Series, 2025
Elizabeth Donovan
SVP and Global Head of Commerce & Retail Media Networks at Acxiom IPG
Elizabeth Donovan, SVP and Global Head of Commerce & Retail Media Networks at Acxiom, discusses how Kinective Media is expanding the definition of commerce media by bringing it into the travel space. Through United Airlines’ ecosystem—from booking to destination, and beyond—brands can now engage travelers in high-attention moments that blend relevance with experience.
As retail media continues its rapid rise, Kinective Media is showing how non-retail environments can also drive meaningful engagement and measurable outcomes. Donovan highlights how Acxiom’s partnership helps enable privacy-safe data activation and offsite monetization, powering the next evolution of connected commerce.
