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TelevisaUnivision deepens United Airlines partnership as travel forecast takes off
Beet.TV Flight to Cannes Series, 2025
Fernando Romero
SVP of Digital Ad Sales at TelevisaUnivision
Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision, shares how the U.S. Hispanic travel market is driving a new wave of domestic tourism and shaping the future of cultural connection in travel media. With travelers in this segment projected to contribute nearly $40 billion in U.S. travel spending by 2025, brands have a powerful opportunity to connect through authentic, resonant storytelling.
Through TelevisaUnivision’s partnership with Kinective Media, United Airlines’ Inflight Entertainment hub now features Spanish-language programming powered by the VIX streaming platform–creating meaningful touchpoints with Hispanic travelers in the air. As the partnership expands into new engagement opportunities, it underscores how culturally attuned content can strengthen community, connection, and commerce across the traveler journey.
