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Where attention meets intention: the power of traveler media
Beet.TV Flight to Cannes Series, 2025
James Rothwell
Managing Director of Marketing, Loyalty & Media
At Kinective Media, we’re pioneering a new era of commerce media, one built around the traveler journey. James Rothwell, Managing Director of Marketing, Loyalty & Media, shares how we’re helping brands connect with high-intent audiences in meaningful moments across the travel experience — from booking to boarding and beyond.
By combining first-party data, contextual environments, and measurable impact, Kinective Media gives advertisers the ability to engage travelers during moments of attention and inspiration. Whether through inflight entertainment, airport clubs, or loyalty integrations, brands are finding new ways to drive performance, build connections, and create lasting value.
