News & views
Driving discovery through data
Beet.TV Flight to Cannes Series, 2025
Jeff Daniel
GM of Retail Data Partnerships at The Trade Desk
A CTV campaign powered by Kinective Media helped The Trade Desk and a luxury brand reach more than 250,000 new households – driving measurable impact across the full funnel. In this conversation, Jeff Daniel, GM of Retail Data Partnerships at The Trade Desk, explores how travel environments are opening up fresh opportunities for audience discovery and engagement. The collaboration highlights how first-party data, addressable media, and creative storytelling can work together to help brands connect with consumers in more meaningful and measurable ways.
