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Connecting personalization and privacy through identity
Beet.TV Flight to Cannes Series, 2025
Matt Spiegel
EVP of TruAudience Growth Strategy at TransUnion
Personalization starts with understanding identity. In his conversation with Beet.TV, Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, highlights how accurate identity resolution underpins every successful commerce media strategy.
Through partnerships like Kinective Media, TransUnion helps connect privacy-safe data and cross-platform insights to create more personalized brand experiences throughout the traveler journey. Spiegel underscores that personalization and privacy aren’t opposites–they’re allies–enabling brands to engage meaningfully while respecting consumer trust.
