Trends &insights
Own the journey this fall
Fall travel is booming – from sporting events to seasonal getaways, millions of travelers are taking to the skies. With cooler weather and high demand, fall represents one of the most powerful moments to connect with audiences on the move.
More than half of U.S. travelers are flying this fall.
More trips, more spend
Fall travel is up year over year, with average spend rising sharply. It's a prime moment for brands looking to connect with high-value travelers.
Chasing the season
Nearly two-thirds of Americans say fall is their favorite season to explore, making it a peak time for inspiration and discovery.
More than half of U.S. travelers are flying this fall.
More trips, more spend
Fall travel is up year over year, with average spend rising sharply. It's a prime moment for brands looking to connect with high-value travelers.
Chasing the season
Nearly two-thirds of Americans say fall is their favorite season to explore, making it a peak time for inspiration and discovery.
The traveler journey
3 ways in which we reach the customer.
Pre-booking & planning
Travelers start their fall journey online, researching escapes and booking long weekends on United.com and the United app.
Day of travel
Engagement peaks at the airport and inflight, where travelers spend hours immersed in entertainment and brand storytelling.
Wherever they go
The journey doesn't end at landing. With digital extensions, brands can stay connected and inspire travelers well beyond their trip.
From planning to post-trip, fall travel offers a golden window for brands to connect with millions of engaged, high-intent travelers.
174M
174M passengers fly United each year
3 hours
Travelers spend ~3 hours with Inflight Entertainment per trip
<25%
More than 25% of annual income will be spent on travel, highlighting how thoughtfully travelers are investing in experiences.
