A smiling male and female traveler, walking through an airport lounge with roller suitcases.

Trends &insights

Reaching high-value travelers during Thanksgiving

Why this high-volume travel week is a powerful moment for brands to connect with engaged, in-market audiences. Thanksgiving is one of the most active U.S. travel periods, making it a prime opportunity for brands to engage with highly attentive audiences. With millions of travelers booking trips, spending time at airports, and engaging inflight, brands can connect during meaningful moments when purchase intent is high.

Proof in motionProof in motion

400%

Increase in Travel Tuesday searches over the past 2 years

5.8M

Flights taken with 3.3M travelers flying Thanksgiving last year (+16% over 3 years)

20%

Higher travel volumes compared to non-holiday weeks

Campaign journey

A woman viewing a small tablet while sitting at a counter.

Early ad placements

50% of Thanksgiving travelers book a month+ in advance. Early placements influence planning and decisions.

A man in an aisle seat looking at his cellphone with a laptop sitting on the tray table and a decorative image on the seat back display.

Day of travel

Inspire travelers mid-journey through setback screens, personal devices, and airport touchpoints with seasonal offers and destination stories.

A long shot of an inlet with crystal clear water flanked by a rocky coastline with a rock wall sitting on top which surrounds an old city.

Wherever they go

Stay top of mind after the trip with offsite extensions and personalized offers to inspire the next getaway.

Travelers walking through a modern airport terminal with bright illuminated corridor in the background

When consumers are in motion, they're more alert and open to brand messages–in high-touch travel moments. Thanksgiving travel creates unmatched opportunities to reach household decision-makers, planners, and loyal category buyers at scale.