A row of United Airline planes parked at their airport terminals with snow capped mountains in the background

Trends &insights

This winter, reach travelers ready to spend-on the ground and in the skies

From holiday getaways to New Year refreshes, winter is one of the most emotionally charged and purchase-ready travel windows. Connect with high-value travelers through premium ad placements that drive action and enrich journeys across every touchpoint.

Snow-covered cabin in a winter landscape with bare trees

Key statsKey stats

33M+

Travelers flew during the 2024–2025 winter season—a 13% increase since 2022.

~62%

Increase in demand for winter travel, fueled by destinations like Zurich and Zermatt.

11.6M+

United travelers escaped to warm-weather destinations such as California, Florida, Hawaii, Mexico, and the Caribbean.

Moments that matter most

Connect with travelers across their entire journey, reaching them during influential moments that extend well beyond the flight.

A person at a table typing on their tablet.

Pre-booking & planning

Influence itineraries and purchases while travelers are researching and reserving trips.

A man and woman on a plane both pointing at a seatback display.

Day of travel

From check-in to gate updates to seatback screens and personal devices onboard, connect when attention is highest.

A long shot of a European city with a church and snow covered houses that sit along a man made canal.

Wherever they go

Extend your message beyond the airport to hotels, rideshares, and partner destinations.

Highly targetable, highly engaged

Leverage United’s first-party data to reach travelers by destination, travel window, and cabin class–delivering messages to the right travelers at the right time.

Beyond the holiday

Winter demand extends well past gift-giving season, with travelers redeeming trips or investing in experiences for themselves.

Where the holidays take off

Reach millions of travelers during peak booking, flying, and spending moments when decisions are being made.